Last updated: 10 December 2025

This Privacy Policy explains how elitsafa.com (the “Website”, “we”, “us”, or “our”), a proprietorship business operated from R K Puram, New Delhi, India, collects, uses, and shares your personal information when you visit our Website, use our services, make a purchase, or otherwise interact with us (collectively, the “Services”).

By using our Services, you agree to the collection, use and disclosure of your information as described in this Privacy Policy. If you do not agree, please do not access or use the Services.

Updates to This Privacy Policy

We may revise this Privacy Policy from time to time. The most current version will always be posted on the Website with an updated “Last updated” date. We will take any additional steps required by applicable law.

Personal Information We Collect and How We Use It

We collect personal information only when necessary to provide and improve our Services, communicate with you, comply with legal obligations, prevent fraud, and protect our rights and those of our users.

1. Information You Provide Directly

  • Name, email address, phone number, shipping and billing address
  • Order and payment confirmation details
  • Account credentials (username, password, security questions)
  • Items you view, add to cart, or wishlist
  • Messages or information you send us (e.g., customer support enquiries)

You may choose not to provide certain information, but this may limit your ability to use some features of the Services.

2. Information Collected Automatically
When you visit or use the Website, we (and our third-party service providers) may automatically collect:

  • Device and browser information
  • IP address and approximate location
  • Pages viewed, time spent, and other usage data
  • Information collected via cookies, pixels, web beacons and similar technologies

3. Information from Third Parties
We may receive information about you from:

  • Payment gateways and fraud-prevention services
  • Analytics providers
  • Advertising networks
  • Shipping and logistics partners
  • Other service providers who help us operate the Website and fulfil orders

All information received from third parties is treated in accordance with this Privacy Policy.

How We Use Your Personal Information

We use your information to:

  • Process and fulfil your orders (including shipping and returns)
  • Manage your account and provide customer support
  • Send transactional messages (order confirmations, shipping updates, etc.)
  • Send marketing communications (newsletters, offers, promotions) – you can opt out at any time
  • Improve the Website and Services
  • Personalise your experience and show relevant advertisements
  • Detect and prevent fraud, abuse or security risks
  • Comply with legal obligations

Cookies and Similar Technologies

We use cookies and similar tracking technologies to operate and improve the Website, remember your preferences, analyse traffic, and deliver personalised advertising. Most web browsers accept cookies by default, but you can usually modify your browser settings to decline cookies (this may affect Website functionality).

How We Share Your Personal Information

We may share your information with:

  • Service providers who help us run our business (payment processors, shipping companies, IT and hosting providers, analytics providers, customer support tools, printing vendors, suppliers etc.)
  • Marketing and advertising partners
  • Professional advisors (lawyers, accountants, auditors)
  • Competent law enforcement bodies, regulators, government agencies, courts or other third parties where we believe disclosure is necessary to comply with law or protect rights, property or safety
  • A potential buyer or investor in connection with any merger, acquisition, or sale of assets

User-Generated Content

Any reviews, comments, photos or other content you post in public areas of the Website will be visible to others. We are not responsible for how others use information you choose to make public.

Third-Party Links

Our Website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites.

Children’s Privacy

Our Services are not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you believe we have received such information, please contact us immediately.

Security and Retention

We implement reasonable technical and organisational measures to protect your information, but no method of transmission or storage is 100% secure. We retain personal information only as long as necessary for the purposes described in this policy or as required by law.

Your Rights

Depending on your location, you may have the right to:

  • Access the personal information we hold about you
  • Correct inaccurate data
  • Request deletion of your data
  • Object to or restrict certain processing
  • Receive your data in a portable format
  • Withdraw consent (where processing is based on consent)
  • Opt out of marketing communications

To exercise any of these rights, please contact us using the details below. We will respond within the time period required by applicable law and will not discriminate against you for exercising your rights.

Complaints

If you have concerns about our privacy practices, please contact us first. You also have the right to lodge a complaint with your local data protection authority.

International Data Transfers

Your information may be transferred to and processed in countries other than your own (including India and other jurisdictions where our service providers operate). We use appropriate safeguards in accordance with applicable law.

Contact Us

If you have any questions about this Privacy Policy or our privacy practices, or wish to exercise your rights, please contact:

Elitsafa (Proprietorship)
R K Puram, New Delhi, India
Email: contact@elitsafa.com

This Privacy Policy is fully updated and effective as of 10 December 2025.